Chatbots and virtual assistants are the latest tools in the tech industry designed to automate the exchange of messages. A chatbot is an AI software that can stimulate a conversation with a user in natural language through messaging apps, websites, mobile apps, or by phone(SMS). A chatbot is one of the most advanced and promising expressions of interaction in recent years. Chatbots work by analyzing user messages through intent or sentiment identification to provide an appropriate response to the request submitted to them.

People love to communicate and that’s why they use social media or messaging apps more. The proof? Try to count how many messaging apps are on your mobile. For this precise reason, chatbots have a bright future ahead of them because as the world becomes digital, they too are evolving to better meet the needs of businesses and their customers.

A must-have for Customer Service

Customer service stats show that new customers cost between 5 and 25 times more expensive than retaining existing customers.

Harvard Business Review

Nowadays, it’s not enough to generate more leads and sales. Now, consumers expect great customer experiences, and the impact of those experiences, good or bad, is felt most in the customer care part.
The reality is that consumer expectations are only accelerating, so many customer service teams are struggling to meet the desires of all of their customers. Also, customers are increasingly asking for customer service via the digital channel and more specifically social networks such as Facebook or messaging applications such as WhatsApp.With thousands of simultaneous messages, community managers are struggling with some companies to guarantee a certain reactivity.

One of the most modern ways to adapt to this constant pressure is to use chatbots as the first line of defense. Chatbots can simultaneously have conversations with thousands of people regardless of the time of day or the number of people. We must not put ourselves in a logic of competition between humans and robots by trying to know at all costs, whether chatbots will one day replace the agents in charge of customer service. We should look at it as a division of beneficial tasks to both sides. Artificial intelligence thus allows humans to focus essentially on more creative tasks.

An opportunity to increase your conversion rate

A high conversion rate is the ultimate goal of any business that leverages the digital channel.
One of the most effective ways to get your prospects to take a leap forward is to provide them with a chatbot that can answer all of their questions without having to wait. For example, on an e-commerce site, a prospect who has no more doubts will not hesitate to fill his shopping cart. Providing proactive help to your site visitors can only increase your chances of convincing and converting. When the user opens the landing page of your website, the chatbot should be ready to start the conversation at any time.

An effective chatbot is a great way to supplement all of the efforts you’ve put into building and growing your website to boost your conversion rate. A chatbot can be a real conversational marketing platform that is fully integrated into your business process to generate qualified leads and even sell!